A11 Management Consulting  ×  VCCI  ×  VNUHCM  ×  INSEAD

CEO of the New Era

An Integrated Leadership Program: Large Enterprise · Family Business · SME / Startup

Leading a business through a volatile era is no longer a question of strategy or finance alone. It is a question of integration: global strategic thinking with Vietnamese realities, digital capability with human character, near-term growth with long-term vision.

The tentative commencement date for
Cohort 1 of both the Large Corporations
and Family Businesses tracks.

Download the brochure Submit application
Partnership
A11 Management Consulting × VCCI × VNUHCM × INSEAD
Three tracks
Large Enterprise CEO · Family Business · SME / Startup
Format
In-person combined with online learning, 1-on-1 coaching and an Action Learning Project, varies by track
Certification
Certificate of Achievement. Credit transfer available for INSEAD's Global Management Program.
Program positioning

Why CEO of the New Era

Most leadership programs today force CEOs to choose between a global strategic framework detached from domestic operating realities, or a local management program without international perspective. CEO of the New Era does not make you choose.

The program is built on a principle of complementary strengths, not duplication: on every overlapping topic, INSEAD owns the strategic and global layer while VNUHCM goes deep into Vietnamese context and the functional management dimension. Running throughout the journey are Executive coaching and a mentor-supported Action Learning Project, helping participants convert learning into real management initiatives inside their own organizations.

CEO of the New Era is an integrated leadership program combining INSEAD's global strategic academic framework with VNUHCM's depth in Vietnamese context and functional management, advised on and coordinated by A11 Management Consulting, with VCCI providing sponsorship and access to the business community.

Four partners, four roles

Design principle: complementary strengths, not duplication.

International academia

INSEAD

Owns the strategic and global layer: academic frameworks, international case studies and credit transfer for INSEAD's Global Management Program.

Domestic academia

VNUHCM

Goes deep into Vietnamese context and the functional management dimension: legal, tax, ownership structures and domestic capital markets.

Advisory & coordination

A11 Management Consulting

Advises on and coordinates the program, mentoring participants directly and supervising each Action Learning Project.

Sponsorship & community

VCCI

Sponsors the program and connects participants with the business community throughout the journey and after graduation.

Five capability pillars

The content of all three tracks maps back to these five core pillars.

Strategic Intelligence & Decision-Making

Strategic thinking, judgment and high-quality decisions under uncertainty.

Digital, Data & Artificial Intelligence

Positioning and deploying AI and data as a competitive advantage.

Organizational Architecture & Culture

Designing organizations, teams and a high-performance culture.

Institutional Governance & Capital Strategy

Governance, legal, finance and capital markets.

Self-Leadership & Learning Agility

Self-awareness, personal resilience and the capacity to keep learning.

Choose the right track

Three tracks for three different stages of a business journey, select one to see the details.

Faculty

The program is designed and taught by INSEAD and VNUHCM faculty, alongside the mentors and advisors of A11 Management Consulting. INSEAD faculty own the global strategic academic framework; VNUHCM faculty bring the depth of Vietnamese context and functional management; the A11 team mentors participants directly and supervises each Action Learning Project.

Learning experience

The journey combines business case-study teaching, group discussion, business forums, site visits, Executive coaching and an Action Learning Project, so participants do not simply absorb knowledge, but apply it directly inside their own organization.

Alumni network

On graduation, participants join the CEO of the New Era alumni community: peer advisory groups, regular thematic forums, connections to the business community through VCCI, and continued access to INSEAD and VNUHCM faculty.

Admissions

Rolling admissions

Admission is based on professional track record, role and responsibility within the organization, in line with the criteria under each track's Who should attend section. No specific academic qualification is required.

The tentative commencement date for
Cohort 1 of both the Large Corporations
and Family Businesses tracks.

Download the brochure Submit application

Questions? Talk to A11's program advisory team.

Program content, schedule, tuition, technology platform and faculty may change as the program is finalized with our partners INSEAD, VNUHCM and VCCI.